SOCIAL MEDIA

Heard about it but not quite sure what and if your business should be "social" or not?

After watching this video you may decide your business should be more "social". Contact us for more help and advice.

07577 460881

Relevance and targeting remains the marketing mantra. If you choose a channel which is not widely used by your target audience then your activity however good, will be wasted. To start with forget the technology and think about the people.
Make your social media strategy an integral part of your communications strategy. Ensure that whichever channel you choose focuses on achieving the communication objectives of the business and be clear about what you want to achieve with this.
Technology can be fantastic, can look impressive, but does it reach your target audience effectively?
Be realistic about what you can achieve. Blogging, for example, if done correctly can be a great asset to a business but can conversely be time consuming.
Monitor, measure and review. You may not get it right to start with but by monitoring and making appropriate changes then, like any other marketing initiative, your results will improve.
Start with one channel and then add others at a later stage. This way you can monitor effectiveness and expand on what you learn.